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| Marcus used what he learned through the Good Biz program to help grow his business and learn how to be a leader as he brings on employees for the first time. He's also encouraged others to join the program |
As Marcus Lawrence’s cheesecake business expands, a program at Goodwill of North Georgia, in partnership with the UGA J.W. Fanning Institute for Leadership Development, is providing him with the skills necessary to manage his growing company and staff.
Lawrence is one of 20 students enrolled in a program called Goodbiz, which combines Goodwill’s entrepreneurial training with leadership training from the Fanning Institute. It serves Athens-Clarke County residents from disadvantaged, often low-income backgrounds who may not have the same access to business training as other entrepreneurs. Since the partnership began last year Goodbiz has helped about 15 people launch or prepare to launch revenue-generating businesses.
Lawrence launched his business, Cheesecaketopia, in 2012. He established it as an LLC in 2015 and has since hired two part-time employees. As business increases, he’ll need to hire additional staff.
Through Goodbiz he is learning how to mange the growth of the business and how to lead his team of employees.
“Understanding what leadership is like in a business setting is completely different than what I expected leadership to be,” Lawrence said. “I am a father of six, so I have to lead, but it is a completely different concept when you are dealing with adults in a work environment.”
Goodbiz teaches a unique blend of skills to people at all stages of a business, thanks to the partnership with the Fanning Institute, said Kerry Tracey, director of workforce development for Goodwill of North Georgia.
Read More: http://outreach.uga.edu/uga-partners-goodwill-help-local-entrepreneurs-start-new-businesses
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